Case Study - Universal Gas Card Program
An Auto Email Program
The Universal Gas card is designed to promote a test-drive
internet program by offering a prepaid Universal Gas card to internet prospects
at automobile dealerships.
Benefits to the Dealership:
- The prepaid Universal Gas card is sent by mail to their internet inquiries
which separates them from the competition.
- The promotion increases traffic to showrooms.
- Internet inquires are more apt to visit and purchase from the dealership
that sent them the Universal Gas card.
- The test-drive program separates the "lookers" from the serious buyers.
- Immediate and continual sales lifts.
